A SHORT LETTER TO ALL OUR FRIENDS IN THE MARKETING COMMUNITY.
Before we dive into this 'beyond your wildest dreams' technological advancement. And before we talk about a tool with the power to speed your business's growth and change the way you work. (Yes, this has that much potential)...
... We first need to take a short trip back in time!
Keep reading because I promise you this story and it's payoff for you will be worth it!
We're heading to Chicago, it's 1904 and it's the very early days of 'modern' advertising.
John E. Kennedy, a former Canadian mounted policeman is planning a career change. He's about to enter the world of advertising and while he doesn't yet know it, he's about to change it forever.
Kennedy's search for new employment has brought him into contact with Albert Lasker. Lasker is shortly to become CEO of the Lord & Thomas agency. He will also become known as the "Father of Modern Advertising"
In their first encounter Lasker asks Kennedy to define advertising. Kennedy summed it up in 3 words: "salesmanship in print"
For Lasker, that reply brought with it a moment of clarity that would change his world and go on to shape ours.
Within six months, Lord & Thomas became one of the three largest agencies in the nation. And their approach to selling with words changed society and how we buy things to this day.
Salesmanship In Print... Kennedy understood even the best salesmen couldn't be EVERYWHERE at the same time. But he believed it possible to replicate their success (at scale) using the power of the written word. Sales Copy - Be it a long form letter, a short ad or a tightly written script for a radio or video commercial still works today... BUT SOCIETY IS CHANGING!
Let's fast forward back to today.
As consumer choice grows. The demand for 'customized ecommerce' and personalization has intensified. So the demands on our own businesses are changing too. Companies that focus solely on 'salesmanship in print' are being overtaken.
Businesses that understand this renewed desire for direct interaction are gaining an advantage FAST!
This demand fuels the development of Amazon and Apple's smart bots "Alexa" and "Siri". Facebook, Google, Microsoft and MANY other forward thinking businesses are building bots too. Their SMART BOTS are already assisting their customers as you read this page.
"The Race Has Already Started
But YOU Still Have A Head Start!.."
You see, outside of these 'big players' it seems many business owners still haven't woken up to this change. Maybe it's been the cost of entry, perhaps it's the levels of technical complexity. The good news is that because you found this page, neither barrier need apply to you.
- Bots Can Boost Engagement On Any Website.
- Bots Can Respond And Assist Visitors When You Can't.
- Bots Can Turn Cold Prospects Into Paying Customers.
- Bots Can Keep Your Customers Coming Back For More.
- Bots Can Become Your Brand's Ambassador.
- Bots Can Save You Considerable Time And Expense.
Chat bots without any doubt are the future of sales - Forecasts predict that
as soon as 2020 bots will be producing over $20 Billion Dollars in revenue...
We understand you don't want to give up your traditional marketing methods completely. And the good news is you don't have to (right now you're still ahead of the curve). But recognizing this growing demand and taking action now is key.
When Albert Lasker had his 'light bulb moment' back in 1904 it changed his fortune. We believe our new bot building platform 'Chit Chat Chimp' holds the same promise for you this year.
We're already witnessing the revolution. Today you can choose to become part of it or ignore it and risk getting passed by.
This monumental change in demand is the reason we built our new bot builder, Chit Chat Chimp
Chit Chat Chimp doesn't rely on messenger apps or integration with expensive 3rd party services to function. It's affordable and you can build then add a new bot to any website within minutes.
Your bots won't get tired, they won't arrive late at the office and they'll never call in sick. And they are amazingly flexible (how you train your bots and what you teach them to do is up to you!)
You can build bots that will:
- Help potential buyers make a buying decision.
- Answer and handle any sales objections to boost conversions.
- Upsell or cross-sell other products in your line up.
- Provide custom recommendations to products or services.
- Offer discount codes or remind prospects of sales deadlines.
- Support your customers and site visitors (reducing staffing costs and freeing up your time)
- Gather visitor feedback and provide you with valuable insights
You could even build an entire new business around your bot, train it to teach members/visitors specific skills and answer their questions . (see the DIY DAVE helper bot example below)