A SHORT LETTER TO ALL OUR FRIENDS IN THE MARKETING COMMUNITY.
Before we dive into this 'beyond your wildest dreams' technological advancement. And before we talk about a tool with the power to speed your business's growth and change the way you work. (Yes, this has that much potential)...
... We first need to take a short trip back in time!
Keep reading because I promise you this story and it's payoff for you will be worth it!
We're heading to Chicago, it's 1904 and it's the very early days of 'modern' advertising.
John E. Kennedy, a former Canadian mounted policeman is planning a career change. He's about to enter the world of advertising and while he doesn't yet know it, he's about to change it forever.
Kennedy's search for new employment has brought him into contact with Albert Lasker. Lasker is shortly to become CEO of the Lord & Thomas agency. He will also become known as the "Father of Modern Advertising"
In their first encounter Lasker asks Kennedy to define advertising. Kennedy summed it up in 3 words: "salesmanship in print"
For Lasker, that reply brought with it a moment of clarity that would change his world and go on to shape ours.
Within six months, Lord & Thomas became one of the three largest agencies in the nation. And their approach to selling with words changed society and how we buy things to this day.
Salesmanship In Print... Kennedy understood even the best salesmen couldn't be EVERYWHERE at the same time. But he believed it possible to replicate their success (at scale) using the power of the written word. Sales Copy - Be it a long form letter, a short ad or a tightly written script for a radio or video commercial still works today... BUT SOCIETY IS CHANGING!
Let's fast forward back to today.
As consumer choice grows. The demand for 'customized ecommerce' and personalization has intensified. So the demands on our own businesses are changing too. Companies that focus solely on 'salesmanship in print' are being overtaken.
Businesses that understand this renewed desire for direct interaction are gaining an advantage FAST!
This demand fuels the development of Amazon and Apple's smart bots "Alexa" and "Siri". Facebook, Google, Microsoft and MANY other forward thinking businesses are building bots too. Their SMART BOTS are already assisting their customers as you read this page.
You see, outside of these 'big players' it seems many business owners still haven't woken up to this change. Maybe it's been the cost of entry, perhaps it's the levels of technical complexity.
The good news is that because you found this page, neither barrier need apply to you.
Chat bots without any doubt are the future of sales - Forecasts predict that
as soon as 2020 bots will be producing over $20 Billion Dollars in revenue...
We understand you don't want to give up your traditional marketing methods completely. And the good news is you don't have to (right now you're still ahead of the curve). But recognizing this growing demand and taking action now is key.
When Albert Lasker had his 'light bulb moment' back in 1904 it changed his fortune. We believe our new bot building platform 'Chit Chat Chimp' holds the same promise for you this year.
This monumental change in demand is the reason we built our new bot builder, Chit Chat Chimp
Chit Chat Chimp doesn't rely on messenger apps or integration with expensive 3rd party services to function. It's affordable and you can build then add a new bot to any website within minutes.
Your bots won't get tired, they won't arrive late at the office and they'll never call in sick. And they are amazingly flexible (how you train your bots and what you teach them to do is up to you!)
You can build bots that will:
You could even build an entire new business around your bot, train it to teach members/visitors specific skills and answer their questions . (see the DIY DAVE helper bot example below)
Reduce Your Workload
Boost Your Conversions
Gather Valuable Data
Teach/Train Your Audience
Make Ecom Easier
For support your bot's goal will be to reduce your workload and keep your customers happy, so you could teach your bot to answer common questions like "How do I assemble this widget", "Where do I access my product", "When will my package arrive?", "How do I reset my password?", "Where are the set up instructions?"
On a sales page your bot's mission could be to increase conversions, so you teach it to answer common pre-sales questions like "Does this product work in X country?", "Do you offer a guarantee?" or "How does your product compare against X competitors product?"
For market research and in instances where you simply want to understand your audience better, your bot could greet visitors with a question - Such as "What topic are you most interested in?" you'll get some great feedback for new product ideas and can further teach your bot to respond and make recommendations leading to sales.
Chit Chat Chimp makes it easy to create your own chat bot for both personal and commercial use, you can then add it to your website and provide your visitors with improved support, sales assistance or even just for entertainment.
With the Chit Chat Chimp bot builder you can create similar bots to the ones above in less than 5 minutes... With ZERO technical skills!
You'll simply 'fill in the blanks' choose a suitable name and tag for your new bot, choose the colors, pick or upload an avatar and set your greeting message and common fall back responses (if the bot can't answer a question) - It takes 5 minutes and your bot is ready to go!
Built In Avatars
Now you know some of the amazing ways Chit Chat Chimp can help you every day, let's look at how it actually works.
You see until now creating a chat bot for a website has been a cumbersome and technically frustrating challenge involving complex coding and weeks or even months of set up time. Chit Chat Chimp eliminates all that!
We've made the process of making and customizing your bot point and click simple and training it both fast and fun.
Just click on any of the images below to zoom in.
Step #1 Pre-Load Some Questions & Answers
Step #2 Your Live Bot's Incoming Questions
Step #3 Adding Multiple Replies To Questions
Training Your Bot Is An Ongoing Process: But You Only Need To Ever Answer A Question Once, The Next Time Your Bot Is Asked The Same Question It Will Know The Answer (A HUGE Time Saver)...
Simply answer 'Unanswered Questions' add additional 'Pre Loaded' Questions and in no time at all your bot will be capable of answering ALL your site specific questions from your prospects, customers, members or subscribers.
As your bot's answer database grows your bot will grow smarter too... We've built in a 'close match' question algorithm that works behind the scenes to provide answers to question that are NOT already in your answer database. If your bot doesn't have a pre-programmed answer available it searches it's answer database using this algorithm to find the best match and provide an answer.
When this happens your bot will still save the question in your 'unanswered questions' but it will tell you it answered the question. You can then check if the reply was good and if so hit the save button, or you can edit the answer for all future replies to that specific question.
NOTE: Your bot's answered questions can be edited easily (for instance if you change a refund period, revise a launch date or need to change a link).
While you could choose to train one single bot to do everything in your business, you can also create and train multiple bots (depending on your account plan - see below) to do completely different things. For example one bot for sales and another bot for training your members.
You can save separate answers for each individual bot PLUS you can save common answers for groups or all of your bots.
Example: Let's say you sell two products each has different refund period guarantees. (30 days or 60 days) In this scenario if the question to be answered is "How long is your guarantee?" you would save the answer "30 days" to just a single bot. BUT if your policy is universal, then you can save the common answer "We offer a 60 day money back guarantee" to all of your bot's answer databases.
Once you have created your bot adding it to your website is easy. We'll supply you with a short snippet of code to place in your page's code and that's it. You can then edit the look and feel of your bot at any time via your account dashboard and those new changes will instantly appear where you placed your bot (you won't need to touch the actual page again).
You can also set where your bot appears on the page. Right or Left side (triggered by clicking the tab) or inline / embed in the page.
Basically, there are two types of chat bots – 'unintelligent' ones that act using predefined conversation flows (questions and answers) written by real people like you and 'intelligent' or AI chat bots that use machine learning.
Chit Chat Chimp is 'unintelligent' and we think that's BETTER!..
Why? Because unlike machine learning your chat bot will always represent and assimilate your personality, your brand’s identity, it will speak to your visitors just like you would, using your language or the language your customers speak... And you can craft responses to best suit the input from the visitor.
'INTELLIGENT' AI CHAT BOTS DON'T WORK THAT WAY AND OFTEN AS A RESULT, ARE LESS LIKELY TO BE CONSIDERED 'HUMAN' -
"Cold and robotic" is often how people have described those conversations to us.
And we've probably all seen what happens when machine learning bots go bad (remember when Microsoft's 'Tay' bot began spouting racist and xenophobic tweets!) This can NEVER happen with Chit Chat Chimp! Every response is learned from you or your team which makes the conversation experience for visitors far more realistic and authentic.
Your visitors are essentially talking to you, asking you questions - It's just that now "you" can have multiple simultaneous conversations and "you" can have them 24 hours per day, seven days per week and 365 days per year.
As you've seen, adding a chat bot to your site is EASY... However what if you could also add a chat bot onto ANY website?
This add-on has been the #1 most requested feature from the smart affiliate marketing Pro's that helped to form part of our beta testing team. And We've Built It!
Of course you could use this feature to have fun too, but it does have a potentially highly profitable purpose, especially if you regularly send traffic to 3rd party sites from ads or affiliate links. Remind visitors about your affiliate bonuses, deadlines to buy and lots more!
With the Chat Jacking feature enabled you'll get a short link to point your traffic towards. This serves the 3rd party site under your chat bot's overlay (don't worry we are not doing anything to the original site here - your bot is only seen by people who click your link) You simply add the URL you want to 'Chat Jack' and include a page title then distribute your special link. It works like magic!
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With Chit Chat Chimp you will be among the FIRST adopters of this technology in your marketplace and we hope you've seen already the incredible competitive advantage that it will give you...
And it's important you consider this stuff right now because we are standing before the biggest wave of technological and social upheaval the world will have EVER witnessed!
The 'Internet Of Things' is coming faster than ANY advancement that has come before it and it's going to rapidly reshape customer demand and expectation - This revolution won't take 20-30 years like the home PC or the 7 years it took smart phones to achieve the same level of growth.
You see the 'Internet of Things' is already happening all around us... And within the next year or two you'll either be at the cutting edge or you'll be nowhere! If that sounds alarmist - good! Because you need to be aware of what's happening!
Do you think in a society where autonomous cars will drive your prospect to work, avoiding the jams all the while they sit in comfort catching up on email via their tablet ... or when their smart phones will find your friends, tell them what they're up to and where to go eat just by the swipe of their finger... that your customers won't expect and demand the same kind of instant responses from you?
Think about it, if your fridge not only knows you're running low on milk but will place an order for it and have it delivered to your door later this afternoon why would you wait around for anything?
In this new business environment, with everyone connected to everything Do you think your new customers will be happy to wait 24 hours for you to reply to their question via a support desk?
When the world around your customers becomes INSTANT your ability to respond instantly will be essential.
If you can't reply, respond or interact RIGHT NOW and ON DEMAND your business will look prehistoric.
We know this is coming... It's the reason why we built this software and it's what's now shaping ALL of our future software development...
As marketing colleagues, as friends, fellow entrepreneurs and like minded business owners, we're jointly looking towards the near future and we see this huge 'internet of things meteor' hurtling toward us - So join us on this journey now, take advantage of this one of a kind opportunity and together we will adapt and take action to ensure our businesses won't fade into history like the dinosaurs.
The time to act is now. There is no prize for ignoring these seismic changes that are happening... We truly believe that it's critical you commit to change now, to reach your audience faster, to enhance the perception of your business exponentially (shifting from market followers to market leaders) and with Chit Chat Chimp you can start with less effort, with reduced costs and with true unlimited potential!
You can anticipate commonly asked questions and train your bot before you decide to make it live on your site.
Here's an example of how this would work...
You enter the question "Do you offer a guarantee?"
You then add the answer "Yes! We offer a 30 day money back guarantee on all purchases"
When you make your bot live it will already know the answer to this question and can respond accordingly. We recommend spending some time pre-loading Q&A's before making your bot live to provide your visitors with a better experience but it is entirely optional.
During the 'learning phase' your bot won't know the answer to many questions so we give you the option to pre-load default replies such as "I'm sorry I don't know the answer to that question" or "I'll have to direct you to the help desk to get an answer on that"
You can enter as many default responses as you need depending on your bots purpose and how your business works.
When you login to your account dashboard you'll see a list of questions your bot could not answer - Now you can go through these and provide single or multiple replies so the next time the bot is asked the same question it will know how to respond.
Your Visitor: "How long will it take me to learn your system?"
Your Bot's Default Reply (didn't know the answer) "Sorry, I don't have information on that - Would you like to contact support?"
You add the answer via your dashboard: "Our system is simple and you can learn it in just a few hours"
Now the next time your bot is asked that same question it will automatically respond with the right answer (even better you'll begin to spot gaps in your sales copy where people are needing more information)
You can also add in MULTIPLE replies to a question and the bot will use them randomly to create a more natural conversation.
For instance to the question "Can you tell me a joke?" you could add in the following answers
"What's the difference between roast beef and pea soup? -- Anyone can roast beef."
"What did the fish say when he swam into the wall? -- Damn"
Just enter the first answer then hit return to enter another and now your bot can respond to the same question with multiple replies (great for entertainment/engagement bots)
When you answer an 'unanswered' question it moves from the unanswered list to answered list where you can subsequently change or edit the replies if the answers ever need to be modified or updated.
Yes you can, we store all of your bot's individual chat logs for 30 days and you can view them in your dashboard or download them as individual text files or batch download them all for your records. (this is great for research and gives you a real 'fly on the wall' insight into the minds of your visitors... and it's pretty funny at times too!)...
In a recent survey we ran we found that over 70% of online business owners spend an average of 15 minutes or more per day answering support and post sale questions - 15 Minutes Per Day @ $20 Per Hour - Cost Per Year = 90 Hours or $1,800 -
If you pay for support staff that's an instant $1,800 a year saving.
If you handle support you'll be gifting yourself 90 extra hours per year to do something more productive or fun.
Here's What Your Support Bot Could Do...
- Provide an instant and response driven service to customers
- Save youy hours every month so you can better focus on more productive tasks
- Reduce support/staff hiring costs
- Minimize customer frustration and reduce refunds by offering instant solutions
In our survey on earnings over 50% of respondents said that using CCC to deliver just a 1% increase in sales conversions would generate an extra $1,000 per year in net profits for their business. (Net gains across the board ranged from $500 per year to a staggering $12,000 a year - we think it will go even higher than that)
Here's What Your Sales Bot Could Do...
- Answer Presales Questions
- Explain Sales Policies
- Offer additional / customer specific information
- Give out coupons to encourage multiple purchases or increase conversions
- Build authority and improve brand image for your business
Train your bot around a specific topic or curriculum and it will quickly become an expert that can answer all your students/members questions, providing them with links to relevant resources and information -
You could easily create a niche specific bot to help your audience.
A bot that can give advice and support to new parents
A bot that teaches them how to house train a puppy
A bot that can guide customers through a complex instruction manual
A bot that can teach your readers how to bake a cake
A bot that can train site members how to use Facebook
A bot that can recommend the best new launches (via your affiliate links off course)
That list is limitless! You could even build an entire business around access to your smart assistant/teaching bot
Want a quick and dirty way to find out what your audience wants from you or thinks about anything on your site...
Then simply train your bot to ask a question such as:
"Thanks for dropping by, what topics should I write more about on my blog?"
Every visitor response to that will be saved to your dashboard as "unanswered" questions, however for you it's instant market research (and more)...
Why is it more... Okay imagine this...
Let's assume you already have blog post relating to a topic the visitor says they want more of, you could add an answer like this:
BOT "Thanks for dropping by, what topics should I write more about on my blog?"
YOUR READER "More on list building would be good"
BOT "Thanks for letting me know... You might like this post (url) it's all about using chat bots to build your list on autopilot"
See what just happened there? Thanks to Chit Chat Chimp not only do you know what your readers are interested in, but the next time someone responds they want more on 'list building' your bot can direct them to other posts, landing pages and even paid offers relevant to them - Further increasing their engagement with your site and guaranteeing they'll be back for more.
Making that work is super simple too... You simply enter a default response (used when the bot doesn't have an answer) as something like "Thanks that's going on my list of topics" or "Awesome thanks for letting me know"
If a reader ask for a topic you don't have any resources for, it will simply thank them for their answer with a default response, but if you do have a good resource to share your bot will share it in it's reply. That's great for your readers and great for you too!
If up to now you've been using survey forms or polls to gather market research about what your audience wants then I'm guessing the light bulb just went off over your head about how much MORE POWERFUL Chit Chat Chimp is (and why it needs to be on your blog like yesterday)
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